ディスプレイサーチ 日本事務所は 世界各地域のTVブランド最新出荷データを掲載したQuarterly Global TV Shipment and Forecast Report （Q2'08版）を発刊しました。本記事では6月上旬に完成した「Q1'08出荷実績＋長期予測版」（ピボット機能付エクセルデータベース）に基づき、「欧州市場」の分析データをご紹介します。
■掲載レポート■
Quarterly Global TV Shipment and Forecast Report （Q2'08版）
【掲載ブランド数 ：国内外 全62】
LCD-TV（57）、PDP-TV（37）、OLED-TV（1）、CRT-TV（31）、
CRT式RP-TV（16）、LCD式RP-TV（9）、DLP式RP-TV（13）、LCOS式RP-TV（5）
ACER, AKAI, AMOI, AOC, ATMACA, AUDIOVOX, BENQ, BYDSIGN, CHANGHONG, CHIMEI, DAEWOO, DELL, EPSON, FSC, FUNAI, GRADIENTE, GRUNDIG, HAIER, HANNSPREE, HISENSE, HITACHI, HP, HUMAX, HYUNDAI, INGRAM, JVC, KONKA, LGE, LOEWE, MIRAI, MITSUBISHI, MIVAR, NORCENT, OLIDATA, ORION, PANASONIC,
PHILIPS, PIONEER, POLAROID, PRESTIGIO, PROVIEW, RELISYS,SAGEM, SAMPO, SAMSUNG, SANYO, SEMP ,SHARP, SHINCO, SKYWORTH, SONY, SVA, SYNTAX_BRILLIAN, TATUNG, TCL, TECO, TIME_UK, TOSHIBA, VIEWSONIC, VIZIO, WESTINGHOUSE, XOCECO （全62ブランド）
【掲載内容】
TVブランド別、方式別、サイズ・解像度別 の出荷台数・販売額・平均価格の実績データ
及びTV市場の長期予測データ（〜2012年）
※オプションデータとして、
1) 世界各地域別の分類
2) LCD/PDPパネルメーカ別TV用パネル出荷動向
3) LCD/PDPパネル価格
4) 各方式TVコスト構造
5) LCD/PDPパネル需給バランス
6) パネルメーカ投資計画
7) パネル供給能力
8) パネル⇔ブランド調達相関
などの最新分析データを豊富にご用意しています。
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The latest market research findings from DisplaySearch, the worldwide leader in market research for the display industry, indicate that the total TV market will grow 24% between 2007 and 2012, with shipments rising from 42.9 million to 53.1 million units. In particular, this increase is driven by the Eastern European market, which is forecast to expand 31% to 15.4 million in 2012. These results were among key findings in DisplaySearch’s Quarterly Global TV Shipment and Forecast Report.
“Eastern Europe, including Russia and Turkey, is the fastest-growing television market in the world today,” said Paul Gray, DisplaySearch’s Director of European TV Research. “Our analysis shows that the rate of uptake of flat panel TVs is as fast in Eastern Europe as it was in Western Europe and Japan in 2005 and 2006. As a result, we are seeing a rapid transition to LCD and Plasma technologies and the market has accelerated the adoption of larger sizes especially 32”, as they have reached mass-market price points. CRT television shipments are consequently falling fast and are forecast to effectively vanish after 2011. It has been a dramatic shift: In Q3’07, shipments were about even between flat technologies and CRT, but by the end of this year over 75% of the market will be LCD or Plasma.” Average sizes in Eastern Europe are expected to be a little smaller, with 42% at 32” in 2010 compared to 35% in Western Europe, reflecting lower spending power.
Samsung captured the leading shipment market share across Europe for all TVs with 31.0% share, followed by LGE (13.4%) and Philips ranked third at 12.7% in Q1’08.
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