ディスプレイサーチ 日本事務所は 現在注目の100/120Hz駆動方式LCD TVの技術動向及びセット/パネル出荷データを掲載した特別企画、120 z TV Value Chain Analysis and Forecast Report を発刊しました。本記事では一部データをご紹介します。

■掲載レポート■
120 Hz TV Value Chain Analysis and Forecast Report
レポート本体編 （パワーポイント）
データベース編 （エクセル） ※Hz別・地域別・サイズ別 のLCD TV出荷台数データ （2007実績〜2012年予測）

【掲載内容】
1.0 Executive Summary （概要）
2.0 100/120 Hz Technology （技術動向）
3.0 100/120 Hz Solutions （搭載効果及びICメーカ⇔LCD TVメーカ調達関係表）
4.0 100/120 Hz Panels
　　 （LCDパネルメーカのサイズ別出荷枚数、製品ロードマップ、パネルメーカ⇔LCD TVメーカ調達関係表）
5.0 Cost and Price （搭載コスト）
6.0 100/120 Hz at Retail （地域別LCD TV販売動向）
7.0 100/120 Hz Forecast （2012年までの地域別・サイズ別出荷予測）
8.0 Future Developments （180/240 Hzなど将来技術の可能性）
9.0 Conclusions （結論）
10.0 Appendix: Japanese Model Ranges （付録：国内LCD TVメーカ別モデルラインナップ）

The worldwide market for 100/120 Hz TVs is projected to grow from 3.6 million units in 2007 to an estimated 39.4 million units in 2012. This projection is among the findings in 120 Hz TV Value Chain Analysis and Forecast Rport, a new report available from DisplaySearch, the leading provider of market intelligence on displays and related technology. This growth will be concentrated in screen sizes of 37” and above with 1080p resolution in all regions, with an additional demand for 32”HD 100 Hz sets in Western Europe.

Japan will have the highest penetration with a forecasted 81% in 2012, compared to Western Europe’s 48% and North America’s 35%. Western Europe is the dominant region overall in unit sales and is expected to lead demand throughout the forecast period, growing from 1.5M units in 2007 to 11.9M in 2012, while North America has a slower rate of introduction, but will overtake Japan in 2009. North American demand will be skewed to larger sizes (46”+).

Figure 1: 32" + 100/120 Hz LCD TV Growth Forecast

“100/120 Hz is a feature strongly reliant on good consumer education and product demonstration. This education of consumers is a critical factor for success,” said Paul Gray, Director of TV Analysis at DisplaySearch. He added, "The effect of investment in consumer education and good demonstrations has led the growth of the category in Japan and Europe. Demand in North America has been more limited, but we expect that it will expand as more setmakers launch products this year and broaden the message. European growth has been helped by 100 Hz processing being a recognized concept for good picture performance from CRT TV days."

Figure 2: Breakdown of Resolutions for 100/120 Hz

Other key findings from the report include

• The North American market remains slow to adopt 120 Hz in part due to a lack of consumer education and point-of sale demonstration.
• Most of the market will be Full HD 120 Hz, but a significant niche exists for European 32” HD units, as seen in Figure 2.
• 100/120 Hz accounts for over 65% of new models in Japan and almost half in the over 30” size category in Europe.
• The report also examines the system costs, product positioning and plans of panel makers and TV video processor IC vendors.