ディスプレイサーチ 日本事務所は 世界各地域のTVブランド最新出荷データを掲載したQuarterly Global TV Shipment and Forecast Report （Q2'08版）を発刊しました。本記事では5月中旬に完成した「Q1'08出荷実績−速報版」（ピボット機能付エクセルデータベース）に基づき一部データをご紹介します。
■掲載レポート■
Quarterly Global TV Shipment and Forecast Report （Q2'08版）
【掲載ブランド数 ：国内外 全62】
LCD-TV（57）、PDP-TV（37）、OLED-TV（1）、CRT-TV（31）、
CRT式RP-TV（16）、LCD式RP-TV（9）、DLP式RP-TV（13）、LCOS式RP-TV（5）
ACER, AKAI, AMOI, AOC, ATMACA, AUDIOVOX, BENQ, BYDSIGN, CHANGHONG, CHIMEI, DAEWOO, DELL, EPSON, FSC, FUNAI, GRADIENTE, GRUNDIG, HAIER, HANNSPREE, HISENSE, HITACHI, HP, HUMAX, HYUNDAI, INGRAM, JVC, KONKA, LGE, LOEWE, MIRAI, MITSUBISHI, MIVAR, NORCENT, OLIDATA, ORION, PANASONIC,
PHILIPS, PIONEER, POLAROID, PRESTIGIO, PROVIEW, RELISYS,SAGEM, SAMPO, SAMSUNG, SANYO, SEMP ,SHARP, SHINCO, SKYWORTH, SONY, SVA, SYNTAX_BRILLIAN, TATUNG, TCL, TECO, TIME_UK, TOSHIBA, VIEWSONIC, VIZIO, WESTINGHOUSE, XOCECO （全62ブランド）
【掲載内容】
TVブランド別、方式別、サイズ・解像度別 の出荷台数・販売額・平均価格の実績データ
及びTV市場の長期予測データ（〜2012年）
※オプションデータとして、
1) 世界各地域別の分類
2) LCD/PDPパネルメーカ別TV用パネル出荷動向
3) LCD/PDPパネル価格
4) 各方式TVコスト構造
5) LCD/PDPパネル需給バランス
6) パネルメーカ投資計画
7) パネル供給能力
8) パネル⇔ブランド調達相関
などの最新分析データを豊富にご用意しています。
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Global TV unit shipment growth slowed in Q1’08 to just 1% Y/Y compared to 4% growth during Q1’07 and 5% growth in Q4’07 as a weaker economy in the US seems to be affecting demand of 40”+ and larger sizes. Large snow storms in Q1’08 pushed some Chinese flat panel TV demand into Q2’08, which also affected the results. Shipments in Q1’08 were 46.1 million units worldwide with a revenue value of $24.8 billion, which represents 8% revenue growth from Q1’07 to Q1’08 driven by continued ASP gains as flat panel TV market share increases, particularly in developing regions. Eastern Europe, mainly Russia, and the Middle East & Africa realized strong Y/Y TV shipment growth at 33% and 37%, respectively.
Flat panel TV demand seems likely to be strong overall in 2008 and manufacturers are projected to use smaller screen sizes and low-cost models to stimulate demand among price conscious consumers and maintain growth in mature markets, particularly as many consumers look to buy their second or third flat panel TV.
※ブランド毎の地域別・サイズ別実数値など、より詳細データを当該レポートにてご確認ください。ご購入者様には更なる補足説明もいたします。サンプルご希望はこちらまで
A review of global TV shipment performance by technology can be seen in Table 1 below.
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Some other highlights from Q1’08 include
- LCD TV continues to post the strongest growth, rising 45% Y/Y to 21.1 million units, though this was the weakest quarter of growth to date. This is understandable and expected as the nearly complete transition away from CRT to LCD mature markets naturally leads to slower growth rates. Growth remains robust in developing regions, like Latin America, where the flat panel transition is just beginning. In worldwide LCD TV revenue shares, Samsung gained the top share of 22.1%, followed by 18.1% for Sony and 10.1% for Sharp.
- Plasma TV (PDP) also enjoyed Y/Y growth, climbing 20% to nearly 2.8 million units, mostly from new shipments of 32” models. Indications are that 1080p share will increase from Q2’08 as top brands focus on 1080p products for the remainder of 2008. In worldwide PDP revenue shares, Panasonic kept the top share of 33.7%, followed by 22.7% for Samsung and 16.4% for LGE.
- North America shipments were slightly stronger than expected in Q1’08, rising 4% Y/Y in Q1’08 to 7.5M units after three consecutive quarters of Y/Y decline. The turnaround can be attributed to much stronger than expected shipments of CRT TVs during the quarter. CRTs actually retook the #2 technology position in North America from PDP. The strong CRT performance could be attributed to several factors, including increased demand for low-cost digital TVs from consumers, closeout activities from some brands exiting the space or stronger demand in Canada where CRTs are free from the burden of mandated digital tuner requirements, thus lowering prices.
※ブランド毎の地域別・サイズ別実数値など、より詳細データを当該レポートにてご確認ください。ご購入者様には更なる補足説明もいたします。サンプルご希望はこちらまで
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