ディスプレイサーチ 日本事務所は 世界各地域のTVブランドの最新出荷データを掲載したQuarterly Global TV Shipment and Forecast Report （Q1'08版）を発刊しました。本記事では3月上旬に完成した「出荷実績＋予測編」（ピボット機能付エクセルデータベース）に基づき、中国市場の一部データをご紹介します。
■掲載レポート■
Quarterly Global TV Shipment and Forecast Report （Q1'08版）
【掲載ブランド数 ：全62】
LCD-TV（57）、PDP-TV（37）、OLED-TV（1）、CRT-TV（31）、
CRT式RP-TV（16）、LCD式RP-TV（9）、DLP式RP-TV（13）、LCOS式RP-TV（5）
ACER, AKAI, AMOI, AOC, ATMACA, AUDIOVOX, BENQ, BYDSIGN, CHANGHONG, CHIMEI, DAEWOO,DELL, EPSON, FSC, FUNAI, GRADIENTE, GRUNDIG, HAIER, HANNSPREE, HISENSE, HITACHI, HP, HUMAX, HYUNDAI, INGRAM, JVC, KONKA, LGE, LOEWE, MIRAI, MITSUBISHI, MIVAR, NORCENT, LIDATA, ORION, PANASONIC, PHILIPS, PIONEER, POLAROID, POWER_CYBER, PROVIEW, RELISYS, SAGEM, SAMPO, SAMSUNG, SANYO, SEMP, SHARP, SHINCO, SKYWORTH, SONY, SVA, SYNTAX_BRILLIAN, TATUNG, TCL, TECO, TIME_UK, TOSHIBA, VIEWSONIC, VIZIO, WESTINGHOUSE, XOCECO （全62ブランド）
【掲載内容】
TVブランド別、方式別、サイズ・解像度別 の出荷台数・販売額・平均価格の実績データ
及びTV市場の長期予測データ
※オプションデータとして、
1) 世界各地域別の分類
2) LCD/PDPパネルメーカ別TV用パネル出荷動向
3) LCD/PDPパネル価格
4) 各方式TVコスト構造
5) LCD/PDPパネル需給バランス
6) パネルメーカ投資計画
7) パネル供給能力
8) パネル⇔ブランド調達相関
などの最新分析データを豊富にご用意しています。
|
DisplaySearch, the worldwide leader in display market research and consulting, reported in its latest Quarterly Global TV Shipment and Forecast Report that China FPD TV shipments reached a record high of 9.6 million units in 2007, including 8.8 million units of LCD and 0.8 million units of PDP (Plasma) TVs. In 2007, LCD TVs and PDP TVs in China grew 83% Y/Y and 43% Y/Y, respectively. In 2008, total TV shipments are expected to grow 4% to 41M, but CRT TV shipments in China are forecast to drop from 30 million units in 2007 to 24 million units in 2008. In 2007, most non-Chinese foreign brands left the CRT TV business in China, but priced FPD TVs more aggressively than before. “There had been at least a 30% pricing gap between foreign brands and domestic players, but it decreased to less than 20% in 2007,” indicated Bing Zhang, TV Market Research Director for DisplaySearch in China. Foreign brands, like Samsung and Sony, exhibited strong growth in FPD TVs, with unit shipment share of 40.1% in 2007, up from 33.6% in 2006. The shares of domestic players in FPD TVs decreased from 66.4% in 2006 to 59.9% in 2007. Hisense and Samsung topped the domestic and foreign brands with unit shipment shares of 12.1% and 7.2%, respectively.
|
※ブランド毎の地域別・サイズ別実数値など、より詳細データを当該レポートにてご確認ください。ご購入者様には更なる補足説明もいたします。サンプルご希望はこちらまで
DisplaySearch examined the following China TV market trends in the report:
- LCD TVs The average selling price of 32” LCD TVs decreased less than US$800 at the end of 2007. 32” LCD TVs remain the mainstream product with a 33% market share in China. LCD TVs smaller than 26” and larger than 40” grew moderately in 2007. Meanwhile, 19”W and 22”W LCD TVs, which use adapted LCD monitor panels, grew rapidly. For large-size 40-42” LCD TVs, shipments expanded quickly as the LCD TV brands allocated sufficient panels from Gen 7 TFT LCD plants in Asia. In 2007, 40-42” accounted for 25% of the total LCD TV market in China and 46-47” LCD TV captured an 8% share, as shown in Figure 1.
- PDP TVs 32” ED (Enhanced Definition) PDP TVs emerged first in the world in China in 2H’07. In the selling season of Q4’07, 32” ED PDP TVs grabbed 26% of all PDP TV shipments in 2007 due to aggressive promotions (less than US$666 ASP) by leading domestic TV brands such as Hisense, Changhong, Haier and Konka. 42” PDP remained the mainstream size for PDP TVs with a 52% share. Although several brands introduced 52” LCD TVs, a large price gap of approximately US$1350 between 52” LCD TVs and 50” PDP TVs influenced many buyers to shop for the less expensive 50” PDP TVs.
- According to Bing Zhang, the China FPD TV market will exhibit a 29% compound annual growth rate from 2007 to 2012. The main driving forces are big events, like the Beijing Olympic Games in 2008 and the World EXPO in Shanghai in 2010, as well as anticipated rapid declines of FPD TV prices. FPD TV shipments in China will reach 17 million units in 2008, split between 15.5 million LCD TVs and 1.5 million PDP TVs. “2009 will be the year when LCD TVs will surpass CRT TVs in China for first time,” Zhang added. DisplaySearch also forecasts that Rear Projection TVs will fade away from the China market after 2009. Figure 2 shows the China TV demand forecast by technology.
|
